A few months after Apple inaugurated its new space on the Champs-Élysées, another multinational joined the apple firm on the “most beautiful avenue in the world”. Indeed, Nike will soon move to 79, avenue des Champs-Élysées, formerly occupied by Toyota, in a building recently sold by Groupama Immobilier to the sovereign fund Norges Bank Investment Management for the sum of 613 million euros. The building thus becomes the most expensive of the famous Parisian avenue, exceeding the 600 million euros of 114 avenue des Champs-Élysées where Apple has settled.
A price which is explained by “the strategic location” of the place which “has a very visible angle on the most valued segment of the most visited avenue in Europe (100 million visitors per year)” shares Groupama Immobilier. This new place of 7,700 square meters will welcome the European and French teams of the sports equipment manufacturer as well as a sales area of 4,300 square meters. The building was reinvented in the 1990s by the architectural firm Valode & Pistre, which breathed new life into the Art Deco architecture of the building, embellishing the monumental reception hall with a superb stone and wrought iron staircase registered since 1991 in the supplementary inventory of Historic Monuments.
Discover above in pictures the new Nike building on the Champs-Élysées, and see you in the coming months to discover the brand’s new French space at the Swoosh. And if you missed it, Nike is splashed with a huge doping scandal in the United States.
