Meta, the company behind Facebook and Instagram, is joining Take It Down, a new platform which was developed by the National Centre for Missing & Exploited Children in the United States to help young people remove sexually explicit content of themselves.

While the platform is based in America, Meta’s decision to take part opens the service up to millions of Australian users across both of its key social platforms.

The move comes as social media companies find themselves under increasing pressure to do more to fight child exploitation.

Underage Australians trying to scrub their nudes from the internet could soon find the job easier after one of the world’s biggest social media giants revealed it was signing up to a new service designed to hunt down explicit images.

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