At just 21 years of age Yealimi Noh is still establishing herself as a professional golfer. And yet, in the blink of an eye she gained a ton of credibility in an emerging space where golf and fashion intersect. That’s because West Coast golf label Malbon Golf introduced her as its first ever official ambassador, part of the brand’s push into the women’s golf market.

Although there are options like Nike and adidas for female golfers, the selection of streetwear influenced garments is decidedly slimmer. Noh understands the potential that her partnership with the LA brand has to reach new female golfers, as well as the wider power of fashion to change the game.

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