ARC’TERYX x Songtsam’s Collection Embraces Yunnan’s Snow-capped Mountain Range.
Canadian outdoor brand ARC’TERYX and luxury boutique hotel group Songtsam jointly held a media sharing session at ARC’TERYX Broadway to unveil the highly anticipated co-branded collection. Born out of a five-year strategic partnership between ARC’TERYX and Songtsam, the collection inherits the shared alpine DNA of the two brands and their vision of delivering the ultimate outdoor exploration experience to consumers.
Inspired by the first and highest peak in the Meili Snow Mountain Range, Kawagarbo, the collection’s launch highlights the practical initiatives of the two premium brands to advocate for the harmonious co-existence between humans and nature. The session featured Guy Fattal, a well-known outdoor photographer and Florence, the Director of International Sales & Marketing of Songtsam. Last year, ARC’TERYX opened two flagship stores, in partnership with Songtsam, located in Yunnan, China: ARC’TERYX x Shangri-La Academy in Songtsam Linka Retreat Shangri-La and a joint flagship store located in Kunming, China.
